Dating coke trays

The tray was obviously vintage, not like the 1970s reproduction Coke tray I had gotten in a box lot once.

It was called the “Springboard Girl,” created by artist Haddon Sundblom who was most famous for his Coke Santa Claus ads.

As for the trays, as one site noted, hundreds of them were made and sold – an indication that they are plentiful, so you have to be smart about what you buy and collect.

The earliest face on Coke ads was that of music hall performer Hilda Clark, who became the company’s spokeswoman around 1895.The tray was round; rectangular shapes didn’t come until 1910.The tray at auction was part of what Collectors Weekly called the “classic period” of Coke-tray production, from the beginning up until the 1970s when the company reissued some trays from the 1910s and 1920s.As Coke continues to enter our lives through promotions of all types, collectors of this memorabilia realize the importance of this brand even more than those who simply love the drink.They ferret out Coca-Cola items wherever they can find them, always on the prowl for something remarkable and fun.

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